A message from the instructor
Course overview
How to: Use this software
How to: Workbooks, discussion & quiz
Introducing Simon and you
Introducing Harvey, the dog
Student workbook: Week 1
Self assessment
Quiz: Setup & ready to go
Introduction
Workbook
Business Objectives
Your audience: overview
Your audience: Framework
Funnel: Overview
Funnel: Objectives at each stage
Funnel: Metrics - Part 1
Funnel: Metics - Part 2 + Activity
Funnel: Priorities - Part 1 + Activity
Funnel: Priorities - Part 2
Digital Strategies: Content & Channel
Digital Strategies: ATEC Case Study
Messaging: Hypothesis to test
Testing: develop a testing plan
Conclusion: you made it!
Weekly Group Workshop - Thursday 3pm GMT +10
Lesson Slides for Week 1
Pop Quiz: Test your learning
Your completed workbook
Introduction
Workbook
Business Manager Overview
Ad Manager Overview
Create test campaign - part 1
Create test campaign - part 2
Duplicating Campaigns
Edit multiple ads
Campaign structure summary
Workbook Ads
Ad Manager Tools & Interface
Frequently Asked Questions
Update columns for reporting
Audience Overview
Create a saved audience
Facebook Interests
Audience strategy
Workbook - Audiences
Facebook Pixel (Optional)
Business Settings
Conclusion: you made it!
One more thing...
Your completed week 2 workbook
Week 2 Lesson Slides
Introduction
Workbook
Landing Page Overview
Website software overview
Website Builder: Wix (Optional)
Ecommerce Platform: Shopify (Optional)
Lead Capture Pages
Landing Page Content
New Domain Name (optional)
Existing domain name (optional)
Connecting domain name (optional)
Connect Facebook Pixel Website
Google Analytics Overview (optional)
Connect Google Analytics (optional)
Conclustion: you made it!
Lesson Slides for Week 3
Your completed workbook (week 3)
Overview
Search explained
Video ads explained
Workbook overview
Workbook (Download)
Google Ads & Keyword Planning
Keyword research tools [Optional]
Choosing your keywords
Creating your campaign
Getting around Google Ads
Updating your campaign
Search fundamentals
Keyword types [Optional]
Landing pages
Connecting Google Analytics [Optional]
Tracking conversions [Optional]
Reporting
Wrap up
Video ad campaign [Optional]
Video ad campaign part 2 [Optional]
Lesson slides for week 4
Your completed workbook (week 4)
Introduction
Capturing Data
Data Capture Tools
Automated Messaging
Direct Messaging Tools
Creating Lead Forms
Embedding Forms
Direct Messaging Leads
Facebook Messenger Chat
Managing Responses
Conclusion: you made it!
Final bonus tip
Lesson slides for week 5
Weekly Group Workshop
